As part of its open source innovation approach, Adidas announced today that from 2016 it will be developing materials from ocean plastic waste, that will eventually be used in the making of its store products.
By teaming up with Parley for the Oceans – a group of scientists, artists, designers and musicians, the active lifestyle brand hopes to clean up the world’s oceans by recycling and developing fibres made from plastic ocean waste. In addition, the sportswear brand will be phasing out the use of plastic bas within its 2,900 stores.
“Our oceans are about to collapse & there is not much time left to turn it around. Nobody can solve this alone. Everyone has to be part of the solution. And collaboration is the magic formula”
stated Cyrill Gutsch, founder of Parley for the Oceans. “There is no other brand that carries the culture of collaboration in the DNA like adidas. Together, we will not only focus on creating the next generation of design concepts, technologies, materials & products. We will also engage consumers, athletes, artists, designers, actors, musicians, scientists & environmentalists to raise their voice & contribute their skills for the ocean cause.”
Read Adidas’s 2014 sustainability report Make A Difference here