This month sees the launch of the 9th ASOS Africa collection. In partnership with SOKO Kenya, a non-profit organisation helping to empower artisan communities, the designs are sourced from eco-friendly materials, and take inspiration from traditional east african Nigerian prints.
This season focuses on detail, with plenty of embroidery, organza and lace combined with a subdued colour palette of cool blues, monochromes, pastel pinks and teal. From printed hareem pants to floaty sheer fabrics, this collection has a lot to offer in terms of both comfort and style.
SOKO, whose clients also include SUNO NY, was founded in 2009 by a lady called Joanna Maiden, who strove to build a manufacturing unit that would encompass social and environmental issues.
Based in Rukinga, which has Kenya’s highest unemployment rate, Maiden has managed to change many lives around, employing locals to develop their skills within the textile industry and essentially bring them out of poverty.
Having an influential client like ASOS on board (who also has its own eco section The Green Room), is a huge achievement helping to bring ethical fashion to the mainstream – and with clothes that look this good, who wouldn’t want to go green?!