ASOS, M&S & Levi’s Are Latest to Join Canopy’s Anti Deforestation Initiative

ASOS, M&S & Levi’s Are Latest to Join Canopy’s Anti Deforestation Initiative

Fashion loved by forest campaignMore fashion brands are supporting Canopy‘s anti-deforestation scheme, as ASOS, M&S and Levi’s join the Fashion Loved by Forest Campaign, to eliminate the use of endangered forest fibres.

Join us and be part of ensuring that clothing is as good 
for the forest as it is flattering to the figure.

More than 70 million trees are logged every year and turned into cellulosic viscose fabric, which has a detrimental effect on surrounding wildlife. Canopy’s aim is to develop solutions such as tracking where the fabric is sourced and eliminating fibres and fabrics from threatened ecosystems.

Read more about Canopy’s Loved by Forest Campaign on our previous blog.

 

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