Spirits company Bacardi have released an exclusive design of wooden sunglasses made from retired oak rum barrels. Crafted from recycled wood, the glasses are a stylish representation of the company’s eco-friendly efforts, while offering a unique design that reflects the brand’s laid back summer style.
Rather than using old alcohol barrels for decoration or to be turned into mulch, the unisex shades are a fun way to show a cool, contemporary example of artisan craftsmanship.
Vice president for supply chain and manufacturing at Bacardi, Eduardo Vallado Moreno states:
“At Bacardi, our challenge is to think in new, creative ways to help the environment & our consumers. This is just one example of how we recycle materials to give them new life & ensure that nothing goes to waste, & this is part of our long-term view for the future.”