Benedict Cumberbatch is fronting the Give Up Clothes for Good campaign on their 10 year anniversary – a recreation of the tv advert shown a decade ago, of which Colin Firth was filmed in a wet shirt emerging from a lake. The campaign is to raise money for Cancer Research, by encouraging people to drop off their unwanted garments to TK Maxx outlets across the UK. So clear out your cupboards and wardrobes if you have any unwanted items of clothing, accessories or even quality homeware. In 10 years, the charity, which was founded by Jerry Hall in 2004, has raised an impressive £17.7 million, with £13.2 million helping to fund research. One donation bag could raise as much as £30. Collections will be running all year.
Photographed by the prestigous Jason Bell, Cumberbatch’s photo will be on display among other celebrity protraits at La Galleria Pall Mall until Saturday.