Cradle to Cradle Introduces Fashion Positive Initiative

Cradle to Cradle Introduces Fashion Positive Initiative

Fashion Positive DesigningThe Cradle to Cradle Products Innovation Institute has introduced a sustainable design initiative called Fashion Positive, which is set to help fashion businesses and designers continuously improve how clothes are made.

Funded by Schmidt Philanthropies and DOEN Foundation, the project has partnered with major fashion brands such as Stella McCartney, G-Star RAW, Bionic Yarn, Loomstate and others. 

Fashion Positive Funders“By definition, Cradle to Cradle design intentionally, from inception, not only adheres to the conventional design criteria – cost, aesthetics, and performance – but also puts values at the top.”

Fashion Positive is powered by Cradle to Cradle Certified™, dedicated to achieving five key challenges within the fashion industry: Safe materials, recycling & material reutilisation, renewable energy and carbon management, water stewardship and social fairness.

With partnerships like these, Cradle to Cradle is setting the precedent for the next generation of sustainable design entrepreneurs, helping to build more transparent supply chains and a more circular business model within the fashion industry.

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