One way to shop more eco-friendly is to buy vintage and second hand – but one woman decided to go a step further by transforming her thrift store finds into contemporary, stylish, custom made designs.
Disheartened with the state of the fast fashion industry, South Carolina based writer and designer, Jillian Owens explained that she wanted to change the world’s approach when it comes to clothing.
“I was worried about the impact on our planet as people tossed out their one-time-wear duds more and more quickly to make room for the newer & cheaper clothing.”
Rather than carefully selecting her favourite looks on her visits to the local thrift store, Owens sees potential in each and every item of clothing, as she imagines how she would go about reviving the style, cut and even colour to suit her taste.
Taking home her new purchases, Owens gets to work on the fun part – customising. With professionalism and precision, the thrifty designer chops off hems, dyes fabrics and enhances with belts and other detailing. The end result – a stylish, one-off garment, that often cost as little as $1 to make. Great fashion that doesn’t cost the earth (literally!).
Follow Owen’s blog Refashionista, for thrifty tips, tricks and more.