J. Crew‘s kids division has been given a bold new look thanks to a team up with Edun for the Garments for Good Initiative. The US clothing retailer travelled to Kenya for an exclusive collection of african inspired designs for trendy J Crew juniors.
Featuring in the collection are bold patterns and map outlines of Africa, with a predominantly blue and white colour theme, while one of the t-shirts was designed specifically to help St. Ann’s Orphanage in Gigil, Nairobi. The full collection consists of two t-shirts, a skirt, trousers, a vest top and a pair of shoes.
Founders of Edun, U2’s Bono and wife Ali Hewson, are no strangers to artisanal craft and promoting trade in Africa through the textile sector. Each season their collections incorporate handcrafted techniques and ethnic inspired pieces, showcasing the beauty of traditional artisanal design.
In its many years in the business, Edun has managed to create a label that people love to wear, regardless of its socially conscious background – a difficult achievement, getting that balance of great ethics and great aesthetics. So it’s no surprise that when paired with popular high street label J Crew, this collection would be a hit. Just a shame I’m too old for it now!
Shop the entire Garments For Good Collection here.