Redress’s EcoChic Design Award 2013 winner, Karen Jessen, helped design the 13 piece collection, modelled by Christina Dean, offering 8 denim pieces, and 5 knits, including a jumpsuit, dress, jacket, coat, fitted shirt, skinny jeans and chinos.
The idea is to reduce textile waste and introduce sustainability into the company’s image. By joining forces with Redress, Esprit have managed to minimise fabric waste and save water, greatly reducing their carbon footprint. The collection consists of 43% recycled cotton, while the t-shirts have not been redyed – which means no solid colours and a instead distinctly unique blends from the fabric offcuts.
To encourage suply chain transparency, Esprit and redress have also introduced a QR tag in each garment, making it easy to find out just where it came from, simply by scanning the unique code.