Fashion Label Armani to go Fur Free

Fashion Label Armani to go Fur Free

Good news! Renowned Italian fashion designer, Giorgio Armani, is to go fur free across all his fashion brands, come  the Autumn/Winter 16 collection due to be released in August. The move comes after working closely with the Humane Society of the United States, and the Fur Free Alliance.

HBZ0708MI003-de-882163681In a statement on Tuesday, the 81 year-old designer said he would be “abolishing the use of animal fur” from his label, and will be seeking cruelty-free technological alternatives instead.

“Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting & caring for the environment & animals.”

Last month, Humane Society International released a disturbing video showing the brutality involved in the fox fur industry, with footage of the animals being slaughtered. Claire Bass, Executive Director of Humane Society International, stated that using real fur is slowly and thankfully going out of style within the industry;

“Those designers such as Prada, Fendi & Michael Kors who continue to put animal suffering on the catwalk are looking increasingly isolated, with this move by Armani probably the most powerful message yet that killing animals for their fur is never fashionable.”

Armani follows in the footsteps of Germany’s Hugo Boss, who also decided to go 100% fur free starting from Autumn/Winter 16.

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