The subject of exploitation is the number one concern regarding the ever growing fast fashion industry. You hear stories such as garment factories collapsing, union strikers being faced with violent opposition, power hungry factory owners and government corruption.
Such incidents such as the Rana Plaza building collapse in Bangladesh, killing over 1,100 workers was the final straw. With the increase of trend led mass-produced clothing at prices often as low as £3 for a t-shirt, there’s bound to be someone losing out.
Queue the workers. From Bangladesh to Cambodia, these sweatshop employees are treated as human machines, are extremely underpaid, overworked and often even underage. Big name companies flourish, and our bags are filled with bargain buys, while behind the scenes, these workers slave away in a system that’s scrupulous, and morally corrupt.
It’s got to such an extent that Panorama and BBC News are airing undercover investigations to shed light on the matter, and most importantly, connect with the everyday consumer who is kept in the dark about these issues.
On the 24th April, Carry Somers from fair trade label Pachacuti and sustainable fashion designer Orsola De Castro from the label, From Somewhere, are organising a Fashion Revolution Day, which aims to revolutionise the way we think about our clothes, while marking a year since the Rana Plaza collapse.
Fashion Revolution Day will bring us back to the origins of our clothes and we’ll acknowledge those involved and those who were involved, behind the seams of fast fashion, whose lives are and were dependent on an unfair system.
“What is the connection to someone else through your clothes? The farmers do not know where their cotton goes; the producers no longer make entire garments, they are just line workers; and the end consumer rarely knows where the clothes were made. “ -Amisha Ghadiali
The first event will be asking ‘Who made your clothes?’, as we will be turning one item of clothing inside out, to signify that we are conscious consumers. Instagram your outfit, share, tweet, whatever you like, but get involved, and let’s spread hope of a more sustainable industry.
So, will you join us on the 24th April and be part of the revolution?
Just remember the hashtag #INSIDEOUT!