In 1994 Ralph Lauren launched the Fashion targets breast Cancer campaign to use fashion as a force for good, as a means to raise awareness and show our support by wearing it.
In 1996 the campaign hit the UK, bringing together the best of british style. Since then more than £13.5 million has been raised, with the support of major retailers like Topshop, River Island, M&S and Debenhams.
Representing this year’s Fashion Targets Breast Cancer is Abbey Clancey, Lily Donaldson, Alice Delal and grammy award winning musician Foxes, lensed by photographer Simon Emmet. The collection itself, which was released this week, includes an eye-catching range of boho inspired pieces, floral sleepwear, slogan tees and on trend everyday staples.
Shop the collection here