Ford Challenges 10 Emerging Designers To Create Couture From Seat Covers

Ford Challenges 10 Emerging Designers To Create Couture From Seat Covers

Redress Ford ChallengeIn a collaboration between Ford and sustainable fashion organisation Redress, 10 new talents and winners of the Eco Chic Design Awards 2014/15, have taken up the challenge of upcycling seat covers and plastic bottles into creative couture outfits. 

The established motor company donated pieces of old Ford vehicles for the designers to work with, in a team up that aims to encourage the use of sustainable materials and the upcyling of textile waste.

Redress Forum DesignRedress Forum DesignRedress Forum DesignRedress DesignEmily Lai, manager of Color and Materials Design at Ford Asia Pacific stated;

Redress Forum DesignFord Car Redress“More than 80% of the environmental impact of a product is determined during the design phase. Designers have the power to affect environmental waste through their designs & the design process, & can minimize this impact through the creative use of materials & other innovations. “

The main objective is to reduce the levels of waste to landfill. This year contestants came from across the globe, from England to East Asia, with Swedish designer  Amandah Andersson and Malaysian talent Veronica Lee taking home the prize. Their winning piece was inspired by the bamboo scaffolding at the Hong Kong Legislative Council.

Cristina Dean, founder of Redress has plans to expand the registration of the Eco Chic design Awards to the whole of Asia for next year, providing more graduates with the opportunity to create wonders from waste.


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