Foundation Agency’s Fashion Made Fair Sample Sale Returns

Foundation Agency’s Fashion Made Fair Sample Sale Returns

IMG_0375After 4 years, Foundation Agency‘s Fashion Made Fair Sample Sale is back, showcasing the best of local and ethical clothing and accessories in the heart of East London. As a brand consultant, founder Jules works closely with sustainable brands and small British labels to give them a platform. 

Last weekend, Jules set up shop in Brick Lane, selling ethical brands such as Monkee Genes, Fikay, Kiboots and Made jewellery, for an up to 80% off sample sale. Once an annual occurrence, Jules was forced to close business for 4 years due to the recession, but I’m pleased she’s back and putting ethical trade on the map once again.

IMG_0370All items are produced sustainably in some way,  whether hand crafted, vegan or made within the UK.

Foundation represents many innovative companies who set standards with their ethical and environmental approaches to production and business.

Montreal-based vegan handbag label Matt & Nat (which stands for material and nature and is currently stocked at ASOS), was a label that I hadn’t previously heard of. They specialise in structured, minimalist designs made from 100% recycled plastic bottles. 

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Another great handbag label is ‘MyPaper bag’ – a company that recreates paper bag style totes made from vegan leather.  Founder Ramon Middelkoop ensures each design is hand-crafted from a fair trade factory in Calcutta, India.

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As a sustainable brand, it would be fantastic to see our Bodo sandals one day represented under an agency like this, amongst other like-minded, socially responsible labels. I spoke to Jules about the BODO concept and she eagerly passed on her contact details. We will be there for the next Foundation Sale no doubt, so for any conscious consumers out there, make sure not to miss the next weekend long event!


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