Swimwear company Fourth Element is certainly making waves with their eco friendly designs. As a sustainable business, their new zero waste initiative focuses on using old, discarded fishing nets for material for their new swimwear line, Ocean Positive.
Based in Helston, Cornwall, the company transforms the disused fishing nets into nylon yarn, with the help of The green Waste Company, which works with Surfers against Sewage, to stockpile and investigate recycling streams.
Marine waste is a growing environmental issue across the globe, where lost fishing nets are described in the ocean cleanup industry as “ghost gear.” Fourth Element’s Ocean Positive line is helping to turn this problem into a successful, stylish solution. The company’s managing director, Paul Strike said of the collection:
With collaborative efforts, Cornwall has shown that a community working together can send an inspirational message to its inhabitants on the importance of protecting our natural environment. Not to mention, the swimsuits are pretty nice too!