One man who knows all too well the phrase ‘one man’s trash is another man’s treasure’, is eco entrepreneur Javier Goyeneche. Based in Spain, but upcycling worlwide, Goyeneche’s casual outerwear label ECOALF has recycled an impressive 24 tonnes of fishing nets to date, earning him the People’s Choice Award and Silver Award for innovative, earth friendly fashion design.
By making use of discarded raw fabrics such as leftover coffee grounds, plastic
“We are looking for a new generation of conscious consumers who are not willing to reject their aesthetic values.”
Goyeneche has even been working with music mogul Will.I.Am designing for his sustainable accessory line for his new company Ekocycle.
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