Massachusetts based designer and self professed animal lover, Pamela Paquin seems to have found an ethical niche in the controversial real fur market. Having worked as a sustainability consultant, she came up with the idea of sourcing fur accessories from roadkill casualties, unlike other fur companies that use fur from hunted wildlife.
This new innovation means that Paquin’s high fashion company Petite Mort, promotes cruelty free fur, as it uses exclusively upcycled roadkill.
“You may now wear fur down Main Street, or through Whole Foods, up the steps of the Opera House or off the slopes to your apri ski festivities with shameless pride.”
According to Culture Change, 1 million animals are day are killed on the road, making that 350 million per year, whereas 50 million animals are hunted and killed annually, specifically to be used in fashion.
But will Paquin’s ‘accidental fur’ company, as she puts it, become a go to for animal lovers? Claimed to be the most ethical fur brand around, is Petite Mor really shameless? Some may say wearing dead animal fur as an accessory – no matter how the animal died, is wrong, while others will see it in a positive light, as another innovation to encourage recycling and upcycling within a wasteful industry.
Whatever your views, it’s certainly a step up from killing an innocent creature in cold blood.