Music mogul and entrepreneur Will.I.Am is an extremely busy guy, what with recording The voice UK, producing hit song ‘Bang Bang’ and working on his own project EKOCYCLE, which he introduced to London today.
EKOCYCLE is an urban sustainable lifestyle brand where products are made from recycled plastic and incorporate a contemporary, forward thinking style. The waste reducing company has worked with a number of major companies from Coca-Cola to Adidas and Ecoalf, producing a wide range of products from men’s suits to luggage cases.
Today Harrods’ third floor welcomes EKOCYCLE exclusively to its store, including menswear, womenswear, accessories and home decor.
All products are recycled and reborn into stylish, cutting edge designs that work with our eco system, rather than against it.
As they say, one man’s trash is another man’s treasure and waste has never looked so good!