In February 2013 Swedish retailer H&M set up a global recycling initiative that would save thousands of unwanted garments from reaching landfills. Now the major clothing chain is planning to debut its first closed-loop collection produced entirely from our discarded donated clothes.
H&M designer Jon Lowman stated:
“We’re working increasingly with recycled materials & as a designer, it’s very important to create pieces taking into account the latest trends, but also technical developments in this field. We’re proud to offer environmentally friendly products, in which our clients and we believe,”
The five piece denim capsule collection has been manufactured from recycled cotton and will be available in stores from late February. Last year H&M’s efforts towards sustainability quickly made it a leader of change in terms of ethical high street fashion, and this year doesn’t look set to be any different.