H&M and the London College Of fashion’s Centre for Sustainable Fashion have joined forces to launch and raise awareness towards National Fashion Recycling Week. Second year creative direction students were given the task of designing window displays using clothes donated through H&M’s garment recycling initiative.
The displays will be featured in 8 cities across the UK, including Manchester, Leeds and Edinburgh. Customers can get involved by guessing how many items of clothing were used in each window display and instagramming their guesses with the hashtag #CloseTheLoop.
Renée Cuoco, manager at the Centre for Sustainable Fashion said of the design challenge;
“The students’ work showcases creative approaches in encouraging people to value their clothes as the precious resources they are.”
To encourage recycling your old unwanted clothing, H&M will also be hosting a garment collection box in the Covent Garden piazza in London, from 2-5 September. Donators will receive vouchers for every donation.