H&M Signs Animal Welfare Pledge

H&M Signs Animal Welfare Pledge

H&M AnimalH&M has just teamed up with Iggy Pop and other stars to promote the importance of recycling, and now the major high-street retailer is collaborating with Humane Society International  to extend its animal welfare plans by working to protect farm animals used for wool, down and leather.

Through HSI’s #BeCrueltyFree campaign, the retailer also wants to globally promote animal free testing in cosmetics, (which is still legal in 80% of countries worldwide). H&M’s Sustainability Business expert Madelene Ericsson stated;

“…we want to contribute to improved animal welfare practices in our industry, which is why we are committing ourselves not only to further improve our own requirements, but also to work collaboratively with HSI to elevate Humane Society Intstandards throughout the industry & globally,”

The swedish retailer aims to use its influence to help push for changes in animal related policies worldwide, such as encouraging  national legislative bans on live plucking, force feeding and mulesing (removing strips of wool from around the buttocks of a live sheep).

Find out more about HSI’s Be Cruelty Free Campaign on animal free testing.

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