Do you remember when 25 year old designer Tom Cridland wowed us all with his 30 year t-shirt, showing us the wonders of long lasting design? Well now he’s back – and his impressive new collection also comes with a 30 year guarantee.
The 25 year old menswear entrepreneur has introduced the 30 year jacket, which was released last Saturday. As the latest addition to the collection, the classic structured handmade design comes in 100% wool or cotton, depending on your colour preference.
Rest assured, sceptics – this is no gimmick or fad. Cridland states;
“It’s certainly eye-catching to come up with a product called the 30 Year Jacket, but if we don’t make sure they last for that amount of time we’ll go bust, & I’ve always firmly believed that clothing should last for that time, especially our wardrobe staples.”
The whole idea is to go against the grain of fast fashion and hyper consumerism. As a young guy living in a fast and cheap, bargain obsessed society, it’s refreshing to see Tom offering good quality, long-lasting designs that can be treasured, rather than trashed and replaced for the latest trend.
Interested in snapping up Cridland’s latest creation? You need to be quick, as only 500 will be made this year! Visit Tomcridland.com to get yours.