Swedish high street retailer H&M has released images of the new annual Conscious Exclusive collection, modelled by Julia Restoin – french art director and daughter of former VogueParis editor Carine Roitfeld.
“I am honoured to be the ambassador of such a unique project,” commented the 35-year-old art director. “I think that the idea of creating a collection inspired by the history of art & fashion is fantastic.”
The spring collection is the result of a collaboration between the Musee des Arts Decoratifs, (Museum of Decorative Arts). H&M’s design team delved into the museum’s archives, finding inspiration in french painter Gustave Moreau. Describes as ‘red carpet pieces’, each design makes a statement.
As usual, the focus of these conscious collections is on sustainability, and this years sees adornments in the form of beads and rhinestones made from recycled glass an denimite – a recycled fabric made from used denim.
The Conscious Exclusive line will be launched on April 7th, in sync with the museum’s new exhibition, ‘Fashion forward – Three Centuries of Fashion.’