Kering Group, which owns fashion brands such as Stella McCartney, Puma and Alexander McQueen, is supporting the London College of Fashion’s sustainability centre, in a five year funding deal, granting £31,500 towards ethical design.
The aim is to encourage students to work with sustainable materials, and consider the environmental impact of their work. A statement from Vogue explains that;
“Each year, the scheme will award £31,500 to two students who will in turn focus their attentions on the ethical side of fashion.”
CEO OF Kering Group, Francois-Henri Pinault, wrote in a piece for the Telegraph that he will create the industry’s first profit and loss report, which will be put in place to focus on Kering’s supply chain and ways to incorporate ethical practices within its business plan. Pinault will announce the full details of his five year plan tomorrow.
“By the very nature of our industry’s innate creativity and ability to set trends, fashion can be a powerful player in illustrating new and appealing solutions to a more sustainable world.”
Read more about Kering’s sustainability efforts here.