The LEGO Group is looking towards a greener future, as plans are in place to replace the iconic toy brand’s plastic blocks once and for good, making way for more sustainable, eco-friendly alternatives.
Following a huge 1 billion Danish Krone research investment, the toy manufacturer is opening a sustainable materials centre in Denmark, employing over 100 specialists to work on ways to create LEGO’s colourful bricks without using plastic, which is detrimental to the environment.
Jorgen Vig Knudstorp, CEO and president of The Lego Group stated;
“We have already taken important steps to reduce our carbon footprint & leave a positive impact on the planet by reducing the packaging size, by introducing FSC certified packaging & through our investment in an offshore wind farm. Now we are accelerating our focus on materials”
It seems that the LEGO Group is well on the way to achieving it’s 2030 goal towards sustainable materials, as the new research centre is set to be built in 2015 and 2016, complete with satellite functions.