In a team up with textile startup Evrnu, Levi’s has introduced the world’s first jeans made from post consumer cotton textile waste and old t-shirts. As part of the denim manufacturer’s sustainability plan, the collaboration focuses on a special closed-loop technology, which uses 98% less water than it takes to produce traditional virgin cotton.
With Evrnu’s cutting edge manufacturing processes, a cotton like fibre is created from old discarded cotton garments. A breakthrough for an industry that causes so much pollution and waste. Paul Dillinger, head of global product innovation at Levi’s stated
“This technology holds great promise & is an exciting advancement as we explore the use of regenerated cotton to help significantly reduce our overall impact on the planet.”