Original denim giant Levi Strauss has announced that it will be introducing its clothing recycling initiative to the UK, with plans to extend the scheme to the rest of europe by 2017. The initiative was introduced to the U.S early last year, and was put in place to encourage consumers to recycle their clothing and shoes, by bringing them to drop offs in store. In return, they receive a 10% voucher for their next purchase.
This waste saving scheme, in partnership with I:Collect, (I:Co), has drastically reduced the number of used textiles heading to landfills. Levi’s vice president of sustainability, Michael Kobori, said of the garment recycling scheme:
“As an industry leader, we consider all phases of our product lifecycle, including stages beyond our direct control, like the product’s end point. Collecting used clothing at our stores makes it simple & easy for consumers to do their part & builds upon our commitment to do the right thing for the environment.”
This isn’t Levi’s first step into sustainable business, however. In the past, the casual jeans brand has introduced an energy saving scheme, with their Water<Less innovation to save more than 1bn litres of water. As the denim industry is one of the dirties in the business, in terms of environmental harm, it’s great to see the leaders take alternative routes to a better future.