Philanthropist, actress and model Lily Cole, has teamed up with french ethical footwear brand Veja for a exclusive collaboration in aid of Save the Rainforest. The limited edition collection is in partnership with Sky Rainforest Rescue and WWF’s initiative to protect one billion trees in Brazil.
Veja uses sustainably sourced amazonian rubber to form the soles of their shoes, so this tree saving collaboration fits in perfectly with the company’s ecological ethos of using natural materials in their footwear. Having visited the amazon on a number of occasions, Lily wanted to incorporate the image of flora and fauna into the collection, reflecting the natural beauty of the rainforest in an urban contemporary style.
The collection is currently on sale at Selfridges and selected Topshop stores. Prices start at £55, with £10 going to Sky Rainforest Rescue with each pair sold.