At London Collections Men this week, the Maharishi show was flying the flag for sustainable style, as usual, in the form of utilitarian street wear clothing made from natural sources, such as fibre hemp and organic cottons, also recycled materials like upcycled military uniforms.
The collection was split into two parts, inspired by two themes; devotees to religious orders across the globe and exploring the subject of uniform and experimenting with military conventions. Rusty shades of red, deep navy and khaki greens dominated the runway, incorporating camouflage influences.
The contemporary British street wear label was founded in 1994 by Hardy Blechman, who had a vision to create environmentally sound, fair trade, clothing with longevity and unbeatable quality in mind.
“Maharishi remains a privately owned company, and maintains a strong ethos of respect for nature while utilising the latest technology.”