Lush Lures Fur Lovers Into Hoax Website as Part of #MakeFurHistory Campaign

Lush Lures Fur Lovers Into Hoax Website as Part of #MakeFurHistory Campaign

Fur DiscountsHandmade and cruelty-free cosmetics company LUSH, has taken avantage of the approaching cold weather by targeting real fur wearers, as part of its  #MakeFurHistory campaign.

Fur lovers and consumers were tricked by a fake fur coat fashion website called Fur Discounts, set up by LUSH, which offered a range of outerwear made from the coats of various endangered animals.

Make Fur HistoryThose who clicked on an item were left less than pleased, as they found they were not directed straight to the checkout, but instead, to LUSH’s #MakeFurHistoryCampaign.

Did it change a few customer’s minds to switch to faux fur? We certainly hope so! To get involved, tweet the hashtag #MakefurHistory.

 

 

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