Outdoor clothing company Patagonia heavily relies on bird feathers to give its clothes their unique insulated lining, but the process of down harvesting is not always cruelty free.
Evidence released by animal rights groups show that down harvesting often involves a very brutal procedure of pinning down and plucking the birds, leaving them traumatised and in severe pain. Before this abuse even takes place, they are subjected to force feeding.
Both Patagonia and The North Face, as of this season, have made a conscious decision to switch to 100% traceable down, which will ensure that their entire clothing lines will use only goose and duck feathers which have been collected humanely. This means no live plucking or force feeding.
Check out Patagonia’s alpine down collection here.
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