Music mogul and philanthropist Pharrell Williams has teamed up with south african retailer Woolworths as a style director for the brand, for a series of sustainable projects.
“We hope Pharrell will help us make sustainability cool for the next generation of South Africans & help us create a better future for our children, our country & our planet,”
says Ian Moir, CEO of Woolworths Holding Limited. Working closely with the Woolworth Good business Journey, Pharrell will help to promote ethical trade and put sustainability on the map.
Woolworth’s has collaborated with Pharrell’s eco conscious t-shirt company Bionic Yarn, which creates garments from recycled plastic. Design students can get involved by designing a t-shirt that goes with the theme sustainability. Pharrell’s favourite styles will be sold throughout South Africa in Woolworth’s chain stores, while the winner receives R25, 000.
Pharrell and MySchool are aiming to raise R100 million for schools in need across the country. Simply be swiping your MySchool MyVillage Myplanet cards, your donation will be immediately sent. The more you swipe, the more you donate.
Want to take part in Pharrell’s exclusive MySchool concert across the country? To take part school singing groups can enter a song, where the shortlisted entrants will get a chance to share the stage with the man himself. The concert will be held exclusively for WRewards members only.
If you’re not already a WRewards or MySchool card holder, signing up now will put you in the chance to win a ticket to a one-night-only private concert to see Pharrell live.
STATEMENT FROM PHARRELL WILLIAMS
“We’re on a mission to change the world.
To make a difference wherever we can.
Earlier this year at Davos, we announced the launch of ‘Harmonising Humanity’.
To call together everyone around the world who believes that a better tomorrow is possible when we all do our part.
For those who believe in clean lakes, rivers and oceans – who care where their products come from – and who are giving to make sure every kid gets the best shot at a great education.
This is very near to my heart.
We want to bring together everyone who cares about making a difference.
They are a global blueprint for how good businesses should do good business.
Today we are announcing a new collaboration.
To work together to uplift education in South Africa.
For food farming that goes easy on the planet.
And to create fashion that is not just cool, but also sustainable.
So, join me and Woolworths on this journey to make a difference.
South Africa, are you with us?”