In a previous post we mentioned that Pharrell had been working closely with Dutch denim label G-Star Raw and his own sustainable textile company Bionic Yarn, to design the first ever denim capsule collection to be produced from salvaged ocean plastic. The wait is now over and this July we finally get to see the results of this creative collaboration, which includes sweatshirts, hoodies, jeans, trench coats and baseball hats and bomber jackets for men and women.
“Stronger thread. Greater good.“– Bionic Yarn
The collection, which will be available for purchase in September, is estimated to be produced from a whopping 10 tonnes of recycled marine debris, with the help of the Sea Shepherd Conservation Society‘s Project Vortex. Yep – it seems the ‘Happy’ singer is as earth friendly as he is stylish!
Find out more at Raw for The Oceans