Yesterday, San Francisco became the first ever I:CO city. You may have heard of I:CO, a recycling clothing solutions provider who recently partnered with swedish retail giant H&M on their mission to combat mass consumer waste. Now I:CO have launched their biggest initiative to date: I:CO City, which will be collaborating with the San Francisco Department of the Environment to help the city become the first in the world to reach zero waste by 2020.
The idea is to help residents and businesses to reduce their carbon footprint by preventing unwanted garments from reaching landfill sites.
On average San Francisco sends 20,000 tonnes of textiles to landfills each year.That is equivalent to 4,587 pounds every hour and an incredible 39 million pounds a year.
Unlike any other recycling organisation of its kind, I:CO was first established to partner with brands in order to collect unwanted clothing from retailers and major high street clothing chains, rewarding customers for their efforts.
First stop, San Francisco. Next stop, the world? Whatever the case, we’re certainly one step forward to a more sustainable future.