Zero waste fashion practitioner, Fiona Clements and her label Senorita AweSUMO, are to showcase the first ever zero waste manufacturable collection at New Zealand’s Eco Fashion Exposed event, on the 27th July. She set up her eco-conscious label in order to prove that we can indeed reduce waste, without compromising on style – and have fun doing so!
“I believe that designers can serve their community by providing solutions to problems. Witnessing the amount of waste created in commercial fashion production, I set about creating a solution.”
In her bid to reduce the detrimental impact that design often has on the environment, Clements uses commercial offcuts, leftover fabrics and recovers materials from landfills. Her designs show the fun, creative side of fashion, with expressive bold statement costumes and over the top detail.