Children in Need have teamed up once again with designer Giles Deacon, as he reinvents Pudsey bear for the campaign t-shirts. Giving Pudsey a gold, black and grey makeover, this year’s Children in Need mascot is looking as slick as ever.
“The t-shirt not only shows Pudsey in a new metallic guise, but also brings in influences from Giles’ 2015 collection, so Pudsey really is a trendy Bear this year!”
Celebrities starring in the campaign include Michelle Keegan, Abbey Clancey,Erin O’Connor, actor Stanley Tucci, musician Tom Odell and blogger Alfie Deyes.
Children in Need takes place on Friday November 13th on BCC1 from 7pm. T-shirts are £12 and are available for purchase at Children in Need’s online store.