The pretty dusty pink design is a tribute to all breast cancer survivors and Stella’s mother Linda who died of the disease in 1998, following a three year battle.
The bra, named the “Louise Listening Bra”, after Linda’s middle name, offers a refreshing alternative to the limited and typically plain and dull options available on the market. In an interview with Vogue McCartney stated;
“We want to deliver on all fronts by providing technical support and comfort while women heal, without sacrificing on style, fashion, femininity and fit,”
The pink and white lace garment has no underwire, a front zip and thick deep sides for compression. It is set for release on Oct 1 online at StellaMcartney.com, with a price tag of £85. Pre orders are being taken.
McCartney posted on her website;
“I wanted to remind women that when they wear this set, the first thing they put on in the morning, to keep on top of their health and visit their doctor regularly.”