A video investigation released by PETA shows Ovis 21 farmers (used by brands such as Patagonia and Stella McCartney), holding down and kneeling on struggling lambs while they slit their throats for wool, causing them to bleed and vomit. Painful slow castrations are also carried out, resulting in ethical fashion advocate Stella McCartney cutting ties with the supplier altogether, and sourcing material elsewhere. McCartney’s Facebook page stated;
“I am very saddened to report that we have had to cease sourcing some of our sustainable wool from Ovis 21 in Patagonia.
Unfortunately, after conducting our own investigation in Argentina, following a very distressful viewing of footage provided by the great guys at PETA, we found out that 1 out of the 26 ranches we used to source sustainable wool there, mistreated its sheep.
…As a designer who built a brand on not using leather, fur or animal skins in its designs, I can’t tolerate it! I am devastated by the news but more determined than ever to fight for animal rights in fashion together & monitor even more closely all suppliers involved in this industry to end all innocent lives.”
Outdoor clothing brand Patagonia, who also source from Ovis 21 spoke out about the investigation, saying;
“There is no excuse for violent shearing methods and inhumane slaughter. We are investigating the practices shown. We will work with Ovis 21 to make needed corrections and improvements, and report back to our customers and the public on the steps we will take. We apologize for the harm done in our name; we will keep you posted.”