Stella McCartney Pre-Fall 2014

Stella McCartney Pre-Fall 2014

Stella M Pre AW14She’s known for her passion for animal rights and eco-friendly approach to design, and this season is no exception for expressing just how strongly she feels about bringing ethics to the industry.

Stella McCartney’s Pre-Fall 2014 presentation  incorporates sustainability  in all aspects of her designs, from the biodegradable rubbers shoes to organic fabrics.

Stella M 14 trenchThe British designer has also introduced a new type of faux leather called Alter Nappa, which is produced from 50% vegetable oil, as well as partnering with the Nature Conservancy and Network Ovis XXI, to protect acres of grasslands in Patagonia, promoting the use of sustainable wool. 

This season sees a number of quirky illustration prints, houndstooth and Stella M 14 dresspunk inspired pieces influenced by McCartney’s half sister’s anarchic teenage years. The pieces combine 80’s London with a distinct British countryside feel.

To view the full collection click here

 

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