Honk Kong fashion label Loom Loop is introducing ethical fashion to the catwalk, thanks to the help of the Ecochic Design Award. Co-founder Polly Ho uses a rare Chinese Guangzhou silk, dating back to the beginning of the 15th century, which makes her designs unique and culturally fascinating.
“The fabric has more than one thousand years of history, because of its unique manufacturing process, quantity scarce, & the long time spent in the making. The fine material never creases, even under constant pressure, & it is often the first choice of the wealthy for their summer clothing.”
Not only that, but Loom Loop is also a zero waste label, collecting leftover denim fabrics and non-shipped sweaters from clothing factories. With her business partner Hon Pong Wong, Polly jumped at the opportunity to rent a shop in central Hong Kong and begin their sustainable fashion journey.
For SS16, traditional craftsmanship and artisan design has been mixed with a modern flair. The collection consisted of soft pastel tones and floaty silhouettes, with ditsy prints. Metallic trainer boots gave the designs a fun, contemporary edge.