Twenty years ago, Zurich-based company, FREITAG, began as a kitsch accessories business that specialised in making contemporary bags and purses from truck tarpaulin.
Recently, the company decided to branch out with their own clothing line, when a light bulb moment led them to develop a biodegradable, durable, waste reducing textile called F- abric – working with, rather against the environment. The designs are entirely eco-friendly and made using crops within Europe.
The founders of FREITAG have managed to eliminate clothing waste from their production line,as F-abric is designed to decompose within three months of being thrown into compost.
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