Laura Siegel is a name that every sustainable fashion enthusiast should know – if not, I’ve no doubt you’ll be hearing lots about her work in the very near future. The Montreal based fashion designer is an advocate of slow fashion and artisanal craftsmanship.
In an interview with Toronto Life, Siegel made a poignant observation;
“Ethical is a standard that has nothing to do with aesthetics.”
Which is an important statement. Ethics should be embedded in the ethos of a company, not solely a look or trend.
Traceable, a documentary about fast fashion and the disconnect between the supply chain and consumer, is Laura’s personal project, where she hopes to shed light on transparency and how she ethically sources her collections with her suppliers in India.
As a design team, Laura works closely with artisans from rural villages across the globe to create her signature textured bohemian aesthetic and keep traditional cultures alive.
“We firmly believe the hand can produce something beautiful that machines will never be able to, no matter the technology. Thus, we eliminate heavy energy consumption & resulting pollutants that disburse into the environment of these communities.”
Siegel was a finalist at the CFDA/Lexus ECO-Fashion challenge, while her latest work, Project 1127, is a limited edition scarf, which was created to commemorate victims of the Rana Plaza factory collapse in Bangladesh, April 2013.