No, this sweatshirt is not 30 years old, but it could very well be one day, as new eco friendly Kikstarter campaign states that’s how long a sweatshirt can last, when made right.
In a bid to counteract fast fashion and our throwaway culture, Tom Cridland has taken the ethos ‘quality over quantity’, and turned it into a business model.
Now a good quality simple crew neck sweatshirt should be a staple for anyone’s wardrobe -and therefore should be made to last! Cridland’s design is available in five colours – chilli red, classic navy, grey seal, electric blue and dove white, with a practical style and soft feel.
“A lot of big fashion brands make their clothing knowing that it will fall apart, so that their customers will have to return to buy more. It’s called built-in obsolescence, & it creates a cycle of consumption & waste that’s become all too common these days.”
Incorporating artisanal design to ensure top quality garments, each sweatshirt is handmade by old school craftsmen in rural Portugal, who are paid fairly and given the working conditions to thrive and enjoy making a living.
The sweatshirts are made from 100% organic cotton and the fibres are ringspun before the sweatshirt is knitted to remove the possibility of fabric pilling and wear and tear. And all that for a wholesale price of £55! Click here to back this project and make a statement against built-in obselesence.
“We’re going to prove that clothing can, and should, last a lifetime. Starting right here, with The 30 Year Sweatshirt.”