Last weekend ATTYRE headed to Make Good Festival – ‘a festival of culture, creativity and entrepreneurship’ giving young business minds a platform to network and introduce their businesses. Over 200 startups showcased their work, while some of them (including established brads like Cath Kidson), held inspiring talks and creative workshops.
Of course, the intention was to check out all the eco fashion and design brands, but it was hard not to get sidetracked by all the creative and innovative stalls luring me in their direction.
I was fascinated by Clare Whitt‘s bespoke metal accessories, which she hand crafts often using objects such as old spoons to inject a futuristic avant-garde aesthetic, which I can see worn by big on stage personalities like Lady Gaga and Grace Jones.
The collection was inspired by warrior Godess Durga, who Whitt describes as “The embodiment of feminine and creative energy.”
Tilly and The Buttons
Another great fashion focused startup that showcased at Make Good was Tilly and the Buttons. Aiming to revive the traditions of dressmaking and D.IY, founder Tilly creates modern, user friendly guides to sewing your own clothes.
Anything that promotes slow fashion and getting to know the story behind our clothes is excellent in my book, so I was very pleased to have found this stall and spoken to Tilly herself, who also very kind and helped me to locate other sustainable startups within the building.
As a company I’d heard of before, I was pleased to have spoken to one of the co-founders, Lynn Ball, of one of my favourite ethical websites, Yours Sustainably. Selling ethical men’s and women’s accessories and homeware, the mother and daughter team showcased some of their best upcycled designs such as a recycled plastic statement necklaces (the brilliant orange petal design shown left), and cufflinks made from the ends of wooden colour pencils, leaving a unique circular pattern across each design.
I’d definitely recommend giving their online store a visit, as you won’t find anything like their items on the high street. If you want something made with ethics in mind, but still stylish, this website is perfect. Many of the items have been produced by artisans in Africa, so you’ll definitely be getting the quality that fast mass produced fashion often lacks.
I was introduced by Tilly from Tilly and the Buttons to the founder of Selectable Style , who was extremely easy to talk to, while she told me all about her new project to put ethical clothing on the map, as well as to introduce it to a younger audience.
Founded just last year, her ethical digital fashion platform is described as “The unapologetically cool fashion website that puts social values first“, stocking brands such as Veja, Louise de Testa and Ecover laundry products. With a focus on cutting edge designs with ethics at their core, what sets Selectable style apart from other ecommerce websites is that it also provides eco guides, inspiration boards and a community consumer hub to personalise your shopping experience.
The founder used to be marketing manager for the Ethical Fashion Forum, so if anyone knows a thing or two about sustainable style it’s her! I’m looking forward to seeing this website progress, and of course, would love to see the BODO sandal on there in the very near future, which is something we both discussed.
Watch this space!