London Fashion Week took place this week, and amongst the luxury labels and front row frenzy is a more serene scene, known as Estethica.
Established in 2006, Estethica is Fashion Week’s socially conscious little sister – a platform for sustainable style where trends are non existent and craftsmanship is key. Co-founded by The British Fashion Council and Orsola de Castro, of the ethical label ‘From Somewhere‘, it showcases the best of green fashion at the industry’s biggest UK event.
This season, AW14, was the first that designers were integrated throughout the showrooms in Somerset House, proving ethics and aesthetics do go hand in hand without needing to compromise on one or the other.
“The new Estethica tag aims to recognise that fashion and sustainable fashion can be one and the same thing. We are proud to acknowledge that so many talented designers are committed to transparency, sustainability and social responsibility and look forward to seeing their collections unveiled here at London Fashion Week”
Amongst our personal favourites is knitwear designer and Central saint Martins graduate Katie Jones, from the K2og group, who adopts a ‘waste not want not’ approach to fashion by using reworked surplus materials to design contemporary luxury statement knits. Her experience within the industry (which includes working with designers like Galliano and Diane Von Furstenburg), awakened her to the amount of waste that is produced each season, prompting her to start her own ethical label.
“KTG is the luxury knitwear label that takes a ‘waste not want not’ design approach, implementing a modern twist on traditional crafts, hand producing pieces that rework surplus product into high fashion.“
Another one to watch, Devika Dass was inspired by her travels to the Andes, where she witnessed the exceptional artisanal skills of local Peruvian women and discovered the excellent quality of the country’s wool. Her knitwear label shows an immaculate attention to detail, texture and form, as Dass likes to experiment with contemporary aesthetics.
“For me knitwear has been something which has always felt safe, cozy and slightly cocooning; almost a return to the womb.”
Based in Paris, Louise de Testa is another graduate whose designs particularly shone for us. Specialising in upcycling and zero waste design, de Testa uses leftover fabric scraps from previous designs and second hand textiles to create geometric inspired patterned casual wear.
“It is very important for me to create quality designs that will last in time with excellent finishing, which is the opposite of fast fashion consuming.”