The Ugly Face of Beauty: A Guide to Cruelty Free Cosmetics

The Ugly Face of Beauty: A Guide to Cruelty Free Cosmetics

On the 11th March this year, animal testing in cosmetics was banned within the EU. Following shortly after, India also enforced a ban on all animal testing within the industry. Two momentous breakthroughs for animal rights, proving that people do have a voice and an opportunity to push for change.

 But even with these major accomplishments, the business of beauty is far from pretty when thinking on a more global scale.  The cosmetics industry is renowned for using animals in the testing of products, but as is the case with many consumers, the difficult part is differentiating between the bad and the good guys.  

Knowing the Facts

Outside of Europe, animal testing is still very prominent, and the loophole is that companies can still therefore test on animals. Some companies may even go as far as to using clever tactics such as paying others for carrying out these tests, so as to avoid a tarnished reputation. Even when a product claims to be cruelty free, this can still be deceiving, as the ingredients rather than the final product may have been animal tested.

Shopping Approved Brands

Cruelty Free Bunny


One way to be 100% sure that your products are cruelty free is If they’re PETA approved or if they have the CCIC’s (Coalition For Consumer Information on Cosmetics), leaping bunny stamp of approval. You might be surprised to find that PETA approved brands include many major high street labels. A few of them which are listed below:

 LUSH Cosmetics

 LUSH pride themselves on their fresh, hand made products. Not only do they smell good enough to eat, but the packaging tells you exactly who made the product, complete with all the natural ingredients listed, and they even have a vegan line.

 Recently LUSH collaborated with fashion & environmental activist Vivienne Westwood to tackle the issue of Climate change, by encouraging customers to sign the petition for Westwood’s Climate Revolution Campaign. In June LUSH teamed up with Be Cruelty Free to bring awareness to animal testing by using the hashtag #Crueltyfreekisses and getting visitors to apply their favourite LUSH lipstick shade in their kissing for cruelty free campaign

Lush cruelty free kisses


The Body Shop

 The Body Shop is known for voicing their views against animal testing and after 20 years of campaigning, they have helped tremendously with bringing the issue to the mainstream consumer market. With their new ambassador, Leona Lewis, they continue to promote their cruelty free products.

Leona Lewis Body Shop


Paul Mitchell

CEO John Paul Dejoria (or Paul Mitchell, as he’s known), is heavily involved in environmental activism. He has even stopped selling his products in China, a country that still practices animal testing. This spring, he teamed up with Cruelty Free International to raise awareness on the issue.

Paul Mitchell Cruelty Free

Marks & Spencer’s website states


“We don’t test any of our beauty or household products on animals. But we want to go further than this. We guarantee that none of the individual ingredients in our beauty or household products is tested on animals either.”

 M&S has been enforcing this policy since 2006, and their products are approved by cruelty Free International.

M&S Cruelty Free

It’s now up to Europe to set a precedent for other  other countries. With the help of major brands like the above listed, we can at least do our bit to help bring about a change in banishing all animal testing worldwide.



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