Upcycle Idol: Alex Noble Studio

Upcycle Idol: Alex Noble Studio

EMG Close UpOur latest upcycle idol is visual artist Alex Noble, who’s embarked on a new ethical initiative called EMG (Everything Must Go) – a project based on the idea of upcycled designer urban streetwear, produced sustainably and addressing humanitarian and waste issues within the fashion and textile industry.

“Our practice often leaves us with quantities of left over materials… The cost of production & purchase of these materials is high, not only financially, but also in other aspects when it comes to how & where they’re produced.”

Cycle 1: Salvage Tees is a limited edition upcycled t-shirt line, sourced from archive collection silk prints from 15 quirky fashion designers. The fabrics are then transformed into kitsch urban t-shirts and bags, which were sold at a 10 day pop-up store in Central London’s Soho. Each t-shirt bought goes towards funding charities dealing with issues such as children in the workforce, child abuse and women’s rights.

EMG Bag

EMG T-shirt 1

The designs included repurposed garments from  renowned designers such as Giles Deacon, Zandra Rhodes and Agi & Sam, which are sewn together to create a quirky cool aesthetic that reflects Noble’s signature vibrant, eclectic style. £3694 was raised, which will go towards non-profit initiatives TRAID and Child Hope, helping to combat child trafficking and abuse in Bangladesh.

Watch this space for EMG’s next venture – Cycle 2: Banner The Bomber – coming soon…

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