WATCH: Stars Collaborate for H&M’s ‘Close The Loop’ Collection Film

WATCH: Stars Collaborate for H&M’s ‘Close The Loop’ Collection Film

H&M has released a video to promote its new ‘Close The Loop’ collection of salvaged denim designs, with the slogan, “There’s only one rule in fashion: recycle your clothes.” The collection is produced from 20% recycled fabric, including donated garments from the Swedish retailer’s recycling initiative.

Look fake. Look chicThe video stars icons such as Iggy Pop, Pardeep Singh Bahra, Loza Maleombho and Daniel Lismore, appealing to a younger crowd to shine light on the importance of zero waste and recycling your unwanted clothing. The message of the film: rules are made for breaking, but not this one!

The high street clothing store, which was the first retailer to launch a global recycling scheme, has managed to save two-hundred sixty billion pounds of unwanted garments from landfill.

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