On April 24th we’ll be celebrating the second anniversary of Fashion Revolution Day, as we remember the Bangladeshi garment workers who were victims of the Rana Plaza factory collapse 2013. The incident inspired founder of Fash Rev Carry Somers to encourage consumers to ask fast fashion retailers what should be a simple question; ‘who made your clothes?’
“WE BELIEVE IN FASHION – AN INDUSTRY WHICH VALUES PEOPLE, THE ENVIRONMENT, CREATIVITY AND PROFITS IN EQUAL MEASURE, AND IT’S EVERYONE’S RESPONSIBILITY TO ENSURE THAT THIS HAPPENS.”
Since then, the hashtag #whomadeyourclothes has been trending all over social media, and not just on the 24th April. Fashion Revolution Day has intrigued many to find out the history of their clothes, from if they were made ethically, to how much workers are being paid. The one thing we don’t want is another incident like Rana Plaza, and consumers are more clued up than ever on the downside to fast fashion – cheap prices = cheap labour and overconsumption leads to clothing waste.We want to celebrate fair trade.
Last year was a huge success, with followers all over social media posting pictures wearing their clothes #insideout with the label hanging out. What does made in China or Bangladesh really mean in this industry? How can we make more socially conscious decisions about our clothes?
Events were held around the country, from upcycling workshops to ethical fashion shows, parties, clothes swaps and discussions. This year is no different! Find out more about how to get involved here.
Read our previous blog on why Fashion Revolution Day matters. Remember to use the hashtag #whomadeyourclothes!