Asking ‘Do you know where your bags come from?’, Danica Ratte, sustainable fashion designer and founder of handbag company Wild Tussah, wants to connect consumers to the story of her accessories, promoting 100% transparency from product to consumer.
Danica’s passion lies in preserving ancient weaving techniques in a modern, fast paced world – incorporating traditional artisanal
craftsmanship, with a particular focus on Vietnamese culture. Over 6,357,451 people from ethnic communities are deprived of an education and decent living conditions. With the launch of Wild Tussah’s new line, these communities are given a platform to showcase their skills and make a fair living.
“The idea for Wild Tussah was woven together with a love for culture, sustainability, travel, fashion, art and the hope to spread awareness about groups of people that seem so far removed from our every-day lives.”
You won’t find these on the high street! The new accessory line specialises in woven and leather bags, hand loomed by local artisans, such as the Lu and Cham people of Vietnam, who are known for their embroidery and elegant textiles.
The use of these ancient techniques mean that no one bag is alike – each one original and unique in its own special handcrafted way. With each design purchased, a local weaver is given help to support his family and keep this beautiful tradition alive. Click here to view the full collection.